Everyone is looking toward the New Year. I've learned from experience to keep my New Year's goals simple and achievable. Foremost for my mlm and network marketing business is to have a rational mix between my action and learning plans. Taking action is paramount to success, but you really need to have time to learn and evaluate. Most mentors suggest a ratio of 90-10. But I think a start-up in the industry needs a bit more learning time. So I recommend 70-30 for the first few months and a shift to the 90-10 as you gain experience.
Setting up effectively on your social media sites is crucial for your new business. But a word of warning: be careful not to get so immersed in these sites that you don't leave time for critical marketing and other efforts. I limit myself to no more than an hour in the morning and another hour later in the day to make sure I stay in touch with my followers and friends. Now to some specifics:
I really didn't see the value of Twitter at first. The 140 character limitation to my tweets and the text of other peoples tweets impressed me as pretty dumb and useless. I was wrong.
Why Twitter? It's your billboard. It's quick and easy to join and build, and you can point it anywhere. And it's growing FAST. Alexa.com currently ranks it 14th among the top websites and I think it boasts around 7 million users. It's a perfect place to get started. Just go to Twitter.com and join up - it's free and you can set up your account easily.
Remember that your profile is key. Use your own name and brand yourself. Get a quality smiling picture of you - and keep in mind that you probably want to use the same photo throughout your social media sites. Your Twitter profile description is limited to 160 characters, so you need to keep it short, informative and focused. A key is that you can link Twitter to your other social media accounts - but be a bit careful because if you really tweet a lot and you've linked Twitter to Facebook, you can really annoy people and run the risk of being deemed a spammer. Mine is linked to Facebook, but I use Twitter carefully.
What about a background for your Twitter page? Twitter offers several free backgrounds that you can use, or you can develop a customized background. I opted for customization and used twitterbackgrounds.com - it cost me about $100 but I really liked the way they executed what I wanted - and it was easy to get them to correct the copy (if you'd like to see it, go to twitter.com/pamhemmings and note that I include the locations of all my other social media sites).
Start tweeting (remember your limit is 140 characters). Keep in mind that Twitter is a social media site, so focus on getting personal information out that shows your personality and interests - and get some humor in too. People really do enjoy laughing.
Ok. That's it for just getting started. My next blog will focus on some basic tools and building followers. Stay tuned.
And a Happy New Year to all - may we all enjoy success!
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