It's All About You in Social Media - Your Motivation and Branding

In social media, it really is all about you - your motivation and commitment, who you are, whether you're trustworthy, and whether you have something of value to say or offer that will help others.

If your motivation in social media marketing is just about making money, you probably won't be around long. It's why you want to make money: For your kids' education, to change your lifestyle, to gain financial freedom so you can do all the things you want, and maybe to allow you to work at your real passion, which doesn't generate income. You can't survive in this business unless your motivation can keep you going - and you'll be totally discouraged if all you want is dollars. Money doesn't flow in that quickly.

It takes commitment and hard work to develop your own on-line business. To get started, you have to build your presence throughout the major elements of social media. And the first step there is to develop your profiles. Start with a professional looking picture. People want to see who YOU are, not your cute little logo, pets, family, and not even your husband, wife or partner. So get a nice smiley profile picture of yourself - just of you. That's the first - and maybe the most important - step to get your new business efforts under way on-line. I'd recommend you use the same picture throughout the various media sites - it's your identity.

And here's a useful site if your picture is too big and you need to resize it: Just go to http://resizepic.com.

Next set up your written profiles on each site. Focus on making them as complete and interesting as possible - they should describe who you are and what you're about - what you're doing in network marketing, how you can help others, the things that interest you, golf, tennis, theater, animals, movies, books, etc. People should be able to get a clear view of you, your personality and your goals. And add picture albums of your family, friends, pets, trips, and whatever else interests you to share with your new social media friends.

Remember always that people aren't interested in your business. So build your friends lists and build relationships with them - exchange ideas and thoughts, but don't hit them over the head with your opportunities. People buy from people they know, like and trust.