Thursday, December 3, 2009

MLM and New Business Opportunity Prospecting


You're ready to start looking for mlm or other new business opportunities to promote and generate income. So what to do? Well, first think about what interests you - are you geared to the going green industry, wellness products, energy, athletic drinks, investment products - whatever it is that appeals to you, that's where you should look first. You do not want to promote products or services with which you are not comfortable. Second, consider the products and services themselves and ask yourself: Are they things that people need or want?

Start searching for companies in the field you like that offer quality products or services. For example, you can do a google search on mlm opportunities in the energy savings or going green industries and a whole bunch of stuff will come up. Select one or two companies at a time and start exploring their websites. If the companies are public, check their annual and other reports. But if they are privately held, the info available will be more limited. See if they are affiliated with the Better Business Bureau and check their rating and history. Another great source to use is alexa.com - this web information company can give you great insight into the rankings of both companies and professionals in the network marketing or other industries.

A critical aspect of any company is its leadership. So check out the profiles of their principal executives, explore their backgrounds and discover if these are executives with whom you would be proud to be affiliated. If everything comes up positive, that's fine, but if you start to come across people with questionable practices in their backgrounds, it's time for you to get lost right away. You want quality - and solvent - companies with excellent products/services and top-notch leadership to drive growth - the company's and your own.

Check out the company's policies and procedures. See what their compensation plans are and how deep the layers go. In MLM, you really want downlines that extend to no less than six, and preferably seven or eight. And be sure you understand the costs. Does the company provide you with full support and analysis of your business? Is there 24/7 technical help available? Does the company restrict and control advertising?And do they offer training and help to get you under way. Good guidance from your upline can be important to building your business. (One aside: Keep in mind that most mlm marketers still use the old belly-to-belly, chase your friends and family. So if you prefer attraction marketing or some other technique, you may find yourself in a bit of a conflict.)

But what do you do if the company you're looking at is new or you're trying to evaluate a new internet product offered by a network marketer? New companies should not be immediately discarded. You could miss a really exciting opportunity. But search the available info closely and diligently investigate the executives' experience and reputation. Their leadership will be crucial

And for the new network marketing products that come along, well be careful. Check out the individuals involved. Have they introduced other successful products? Are they reputable leaders in the industry? Scan the sales pages closely. Are the claims rational and reasonable or ridiculously promissory? Is the cost of the product clearly stated and is your purchase price refundable over a reasonable period of time? Are there hidden costs? What are their policies? Find out what kind of support and training is available. Look carefully and closely before you sign on.

Above all, take your time and do your due diligence research thoroughly. Know exactly what you are getting into and make sure it fits with your standards and within your budget. Remember that people buy from people they know, like and trust, but you do need a quality product/service to promote.

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