In social media, you really want to stand out from the crowd. And most people just don't do this. Blogging is hugely important to set you apart from the masses. A good blog provides a safe haven where your friends and followers can come to find out more about you and see your content. It builds your presence and your credibility in the industry. You build trust, brand yourself and position yourself as a leader. And that's the name of the game. Your blog is your primary asset to building your network marketing success. It is the center of your social media universe, your hub. Without a good blog, you have no brand and no authority - and probably no money either. Your blog is key to your conversion ratio.
Most people don't have a blog at all. And many of those that do (like me at the moment), don't own their blogs. Pundits say that people will spend three to five minutes reading a blog. And if it's got good content, they'll come back for more. Moreover, if you use the right key words, the search engines will find it too. Even more important, though, is the impact your blog can have on your list building and conversion efforts.
So, why aren't more people creating their own blogs? I think it's mostly fear. "I don't know what to say." "I can't write." "I'm not making any money really, so how can I be an expert?"
The most important thing to remember is that you are unique. And that's your most potent weapon. Set your blog up professionally. Use a good picture to identify yourself. Set up a background design that's attractive, simple and clean. I'd suggest you start with a personal blog that's all about you, what you like, where you live and why you love it, your family and friends and pets. Start building your presence. Let people see who you are. Start writing simply about things you know. You don't need to be a best-selling author. You just need to be writing with enthusiasm. And if you start writing about things you know, it will be much easier for you to get started.
I recommend both a personal and a business blog. And I'll have a lot more about some breakthrough technology that will take care of the business side for you. But for some valuable info about where to set up your self-hosted personal blog, go to the postings on my Facebook group, MLM Marketing Thoroughbreds. Or contact me directly through Facebook. I'll be glad to chat with you.
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