Taking a Bath in MLM & Social Media Marketing?

Horses usually like their baths and Turnup is no exception, especially with Sara to give him carrots. But you sure don't want to take a bath in MLM or Social Media marketing. And the plain fact is that most of us do - 97% inadequate or dismal failure results. It's not the products themselves that cause this, although if you haven't done your research and got a good product/service, your results will probably be poor. The problem really lies in not knowing how to set up your approach to developing your business, and how you execute your task.

So many people try to promote their products directly on the social media sites. And they are most likely doomed to failure. They forget the point of 'social' in social media. It's not about business opportunities. It's about you and your friends getting to know and trust one another. But you can develop any number of friendships and establish relationships with them - and still fail to develop your business. Why? Because you haven't developed a center, a hub, to which you can bring your interested friends so they can explore your opportunities.

You need that hub. It's your office, your center for converting your efforts into money-making endeavors. It could be your website, but in today's world, more and more people are developing blogs as the hub for their activities. Why a blog instead of a website? Well, once you've set up your website, it's pretty static. But a blog is alive, it changes and moves, allows for constant creativity and can be linked to your social media sites.

Many people are intimidated by the thought of developing blogs. They don't think they can write well or just don't like to write, they don't have any confidence that they can keep a blog going and they don't know how to do it. Since the language in social media is predominately English, a non-native faces a real problem if they can't write English well - or think they can't. But most of those obstacles can be overcome - even the inability to write English very well. It takes a bit of work but it can be done. And I'm working with some innovative people who have developed a blog that can really revolutionize the industry - and eliminates virtually all the problems that a blogger novice faces.

My own blog isn't set up properly - not because I don't write well or have good content (she said modestly). But because I don't OWN it. So before you go rushing out to start a blog, wait a bit. I'm going to have a lot more about blogging. In the meantime, keep building your personal presence in social media, via Twitter, FaceBook, and You Tube. Brand yourself as a person of value and people will start to respond to you.