Branding and Blogging in Social Media

OK, so it's a cute picture of Remy and Martin as kittens. But, as I wrote to my fan page today, why in the world would I want to use it as my profile picture. Network marketing is all about branding yourself as a person of value, a trustworthy colleague, and someone of interest. So it always puzzles me a lot when I see people put up pet pictures, logos, group photos and what I call squiggles and wiggles for their profile pictures. That tells me your interested in social media, but not for business development. I love cats, dogs and horses, and cute logos are neat, but I don't do business with them. I want to see who you are. I'll look at your photo albums to see your family, friends, and pets.

Yes, the 'social' part is what social media is about. It's not the place for business promo. But most of us are there for exactly that purpose. What you need to do in network marketing is to draw people to your business site. And that's where your blog comes in. Blogging is one of the fastest-growing segments of this industry. It's where the action is now. And your blog(s) can be the central hub for your business activity. People come to your blogs to see who you are in detail, to evaluate your content and to look to see if your opportunities are of interest to them. You can develop both a personal blog to put up good content or elaborate on who you are and also create a business blog to promote your activities and add your links. Start by writing simply in your blogs. Write about what you know and love and maybe explain a bit about why you're in the business you've chosen. Let your enthusiasm show. It will pay great dividends.