Branding You, Not Your Business

Every one of the jockey statues outside Saratoga Race Track represents a winner. And you want to be one too. But how do you find the right vehicles for you? First of all, you want to start branding yourself as a valuable, reputable, trustworthy person. Get your profiles up in your social networking vehicles, on Twitter, FaceBook, MySpace and LinkedIN. Be honest. Let people see who you really are. Maybe you want to start a blog. Just remember, people want to do business with people - not companies. You need to offer value or they won't bother to come.

So your first step in your work from home business is to build and brand yourself in your social network. That's key to getting your home-based - or your traditional new business - off the ground.