People all around. The social networking community is not unlike the fans at Saratoga Racecourse. You know a few of them well, but most are strangers from around the US and the world. Consider FaceBook. There are well over 350 million users and it adds roughly 300-400,000 per day. So why would any one of them want to do business with you?
Your first step is to consider what you want to do in the networking community. If you are trying to build your business list, then the next question is whether you should have both a personal and a business FaceBook account. I use only one account, mainly because I contact my personal friends and family via direct email or by phone. But if you have a large, purely social network with which you communicate via personal messages on FaceBook, then you may want to consider a separate business account for your professional contacts.
Secondly, should you link your Twitter account to Facebook? It depends. If you Twitter a lot about what you're doing, then you probably don't want to link them. Too many Twitter comments on FaceBook can be very annoying and appear as though you are spamming. But if you're only Twittering once or twice daily, then you can certainly link the accounts.
The key step is to build your professional profile page so that it establishes you as a person of value. Remember that everybody counts. Brand yourself as a professional in your field upfront. Always tell the truth and be open and above-board. And always add value.
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