To me, friendship is based on mutual value, respect and trust. It's not something you can buy - you have to earn it. In social networking, building friendships rests on the same principles. Your profile needs to be professional, honest and transparent. Most important, it needs to reflect that you have value.
Your business goal is to build your reputation as a leader, to attract other business builders and marketers to you and to generate quality leads for your business. But always remember that you are building a foundation. Participate actively in the social community but never, ever do any pitching.
So how do you get started? Once you have a professional profile, then you want to start adding friends. But don't scatter shoot. Think about who you want to attract. Look for people who have similar interests. Conduct a search for groups to join - not just in MLM, though you certainly want to establish your presence in that industry. Check out groups in other industries that interest you. Click on each group's member list and start adding friends.
But here's the key. You are not just building a list, you should be trying to build a relationship with that list. So consider sending a personal message with your friend request and certainly send a personal thank you (with a bit of info about yourself) when that person confirms you as a friend.
A word of caution: FaceBook doesn’t like spammers and pitching. So don’t add more than 20-25 friends at a time. Do some in the morning, some in the afternoon and/or evening. FaceBook will issue a warning if you are adding too many at a time (it assumes you don’t really know them). If you get that warning, get off FaceBook for 24 hours and slow down your pace when you return.
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