Like a horserace handicapper, people have varied skillsets and approaches. What works for one, doesn't always work for another - and may not even work all the time. But the most important part of the equation in any business, including MLM, is YOU. You're unique - and that's a pretty potent marketing tool. There are thousands upon thousands of MLM business opportunities and lots of varied marketing techniques, but if they aren't appropriate for you, then they won't work.
So, once you've determined what business really suits you and that it's something you really believe you can do, then decide what marketing approach fits your personality. There isn't really a single right way. Personally, I'm not comfortable with the old 'warm' marketing approach. Bugging friends and family, making cold calls and beating people over the head with my 'wonderful' opportunity just doesn't work for me. To me, it's an obsolete approach. But that doesn't mean it can't work for you. Some people have been really successful using that tactic.
My own preference rests on the principles of Attraction Marketing - getting people to invite you into their lives. If you build strong relationships and trust in your social network, offer constructive advice and help, people will regard you as a person of value. Interested parties will start to seek you out. You'll be a welcomed guest, not a despised 'sales person' trying to dig into their bank accounts. The social barriers people erect to protect themselves against the deluge of information and the onslaught of sales people will crumble, and you will be uniquely positioned to succeed.
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