Friday, August 7, 2009

NetWORK Marketing - Are You Just 'Hoping' in MLM?


If you are just 'hoping' for success (like Remy stalking the out-of-reach chipmunk), you're doomed to failure. This isn't a game that produces instant riches. If you have the 'dollar and a dream' mentality, buy a lottery ticket. You've got the same outlandish odds of winning 'big' instantly.

As my FaceBook friend, Tony Smith, said: It takes WORK to achieve success in MLM and network marketing. You have to be focused and committed. And it will take some money and research to get going right.

One of the biggest problems MLM beginners have, outside of lack of money and generating leads, is trying to cut through the information overload and determining if their company, product or mentor is legitimate and worthwhile. They tend to rush in, buy up front, and then are disappointed when money doesn't start rolling in right away. So they switch to something else, and repeat the process on another product - and another.

So start with some basic research. Do a google search on the industry, company, product or person in which you are interested. Check to see if there is a FaceBook profile and look through it. Look at a few related FaceBook groups. And utilize www.alexa.com (the web information company) to check out basic stats. Go to alexa's site, click on 'site info' and get the traffic statistics for what you are investigating. Remember though that new companies/products/people will not have sufficient history to have traffic rankings.

Do keep your search list short. If the first three don't produce some interesting results, you can look at others. But you can waste a lot of time and confuse yourself mightily if you try to do too much at once. Whatever you do, don't rush to buy. Make sure that you can commit the needed effort, time and money to make your home-based business grow. Above all, keep in mind that it takes time to build a successful business.

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