Tuesday, August 18, 2009
Weeding Through the MLM Hype & Growing Your Business Smartly
I was chatting with my FaceBook friend, Pete, who told me the sad story of another of his friends, who waxed euphoric about his opportunity, believed all the hype and rushed into his business without any research or thought, did everything he thought he was supposed to, and wound up empty-handed, poorer and very disillusioned.
If you really are committed to being a top buck in the MLM industry, or even just reasonably successful, then keep a measure of serenity around you. Everybody has a product they want to sell you. And you'll be overwhelmed by the emails, FaceBook and Twitter choices -- and the 'you can make a zillion dollars within a week' headlines.
Don't fall for it. Most people - some say even 95% - don't make a reasonable living with their work-from-home, multilevel marketing business. Too many of them fall for the hype, look for the quick buck and drop out when success isn't achieved, or just flit from product to product looking for the magic wand.
There is no magic wand. It's all about you and the diligence with which you pursue your goals. Pete's friend hadn't done some really basic research about his primary company opportunity (his company was headed toward insolvency).
First, set up your criteria for what you want to do and then investigate for companies/products that fit those criteria. It will take time and thoughtful analysis to determine your primary opportunity. Check your company/products out via their websites, annual reports, Better Business Bureau, google searches. Use alexa.com to investigate rankings and other info. Once you have researched and found the 'right' company/product for you, you'll have a much better chance to succeed.
It all takes time - and some funding. Be prepared and patient. Plan what you want to do every day and work toward accomplishing it. But keep your life serene. Don't let yourself get overwhelmed by looking at too many things at once.
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